Sync licensing, or “Synchronization,” refers to the use of music in films, TV shows, commercials, video games, presentations, YouTube videos, or anything else where a song is “synced” to moving images.
When a song is licensed for sync, a fee is paid to the songwriter/publisher for the usage of the underlying composition, AND to the copyrighter owner of the master recording for the use of the track.
If you wrote the song and haven’t sold the rights, you are the publisher. If you own the recording you are the copyright holder. In this case you would get paid both royalties
CD Baby has partnered with Rumblefish, an independently owned music licensing company based in Portland, Oregon. Rumblefish has been doing sync licensing for independent artists and labels for over a decade.
Through this partnership, CD Baby artists can generate new revenue by licensing their music for movies, TV shows, ads, video games and — in particular — YouTube.
Sync licensing has not only become one of the major revenue streams for today’s independent artist, but it’s also one of the most effective ways of finding new fans.
In addition to sync opportunities in film, TV, advertisements, and video games, CD Baby Sync Licensing Program also helps you make money from the usage of your music on YouTube.
We’ve paid over a million dollars in YouTube ad revenue to CD Baby artists, and that figure is growing rapidly — since YouTube has become both the #1 music discovery tool online AND the #1 preferred platform for listening to music among music fans younger than 18.
There is no fee for existing CD Baby members to opt in for Sync Licensing, It is included with your regular submission fee.